Introduction to mass communication : (Record no. 44612)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00835cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14397203 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060601s2008 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006048242 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073511917 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0073511919 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | CUZ |
| Modifying agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P90 |
| Item number | BAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baran, Stanley J. |
| 245 10 - TITLE STATEMENT | |
| Title | Introduction to mass communication : |
| Remainder of title | media literacy and culture / |
| Statement of responsibility, etc. | Stanley J. Baran. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston : |
| Name of producer, publisher, distributor, manufacturer | McGraw-Hill Higher Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1v (various pagings) : |
| Other physical details | illustrations. (chiefly col.) ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 DVD-ROM (4 3/4 in.) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | OS Book |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
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