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Promotional strategy: managing the marketing communications process

Material type: Text

TextPublication details: Irwin ; The Irwin series in marketing ; cc1994Edition: 8th edDescription: "xv, 624 p. : ill. (some col.) ; 24 cm."ISBN: 256122407

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
OS Book	CUZ Bulawayo Campus	HF5415E65 (Browse shelf(Opens below))	Available		BBK001421

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Previous	HF5387.D384 Japanese etiquette & ethics in business	HF5415 Marketing research: methodological foundations	HF5415B634 Principles of marketing	HF5415E65 Promotional strategy: managing the marketing communications process	HF5415.K625 Marketing	HF5415K64 "Marketing management: analysis, planning, and control"	HF5415P658 Marketing: Basic Concepts and Decisions	Next

"James F. Engel, Martin R. Warshaw, Thomas C. Kinnear."

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Promotional strategy: managing the marketing communications process

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Promotional strategy: managing the marketing communications process

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OPENING HOURS

Closed for Mass:

CALL SUPPORT

LOCATION

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Catholic University of Zimbabwe Library
Online Public Access Catalogue
(OPAC)