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Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University.

By: Berger, Arthur Asa, 1933- [author.]Material type: TextTextPublisher: Los Angeles : SAGE, [2016]Edition: Fourth EditionDescription: xvii, 417 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: ISBN: 9781483377568 (pbk. : acidfree paper)Subject(s): Mass media | CommunicationLOC classification: P91.3 | BER
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Item type Current library Call number Copy number Status Date due Barcode Item holds
OS Book OS Book CUZ Harare Campus
Open Shelf
P91.3 BER (Browse shelf(Opens below)) 1 Available BK008604
OS Book OS Book CUZ Harare Campus
Open Shelf
P91.3 BER (Browse shelf(Opens below)) 2 Available BK008603
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Revised edition of the author's Media and communication research methods, 2014.

Includes bibliographical references (pages 401-408) and indexes.

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