Mastering strategic management / Dave Ketchen, Jeremy Short.
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TextPublisher: [Flat World Knowledge?], Distributor: BCcampus, BC Open Textbook Project Description: 1 online resource (338 pages)Subject(s): Strategic planning -- TextbooksGenre/Form: Electronic books.LOC classification: HD30.28 | K48 2013Online resources: BC Open Textbook Project Summary: "Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. The second way Dave and Jeremy capture student interest through their textbook is by using a real-world company as the running example in each chapter. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the "strategy at the movies" feature in each chapter that links course concepts with a popular motion picture. You can expect Mastering Strategic Management by Dave Ketchen and Jeremy Short to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course."--BCcampus website.
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Digital Library
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HD30.28 K48 2013 (Browse shelf(Opens below)) | Link to resource | Available |
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| HD30.28 .G75 2020 Leading within digital worlds : | HD30.28 .H57 2012 History and strategy | HD30.28 .J64 2006 Astute competition | HD30.28 K48 2013 Mastering strategic management / | HD30.28 .K63 2018 Sustainable growth through strategic innovation : | HD30.28 .M37 2018 Mapping a winning strategy : | HD30.28 .M85 2001 Multiunit organization and multimarket strategy |
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Title from BC Campus website.
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"Mastering Strategic Management by Dave Ketchen and Jeremy Short is designed to enhance student engagement in three innovative ways. The first is through visual adaptations of the key content in the book. The second way Dave and Jeremy capture student interest through their textbook is by using a real-world company as the running example in each chapter. The third inventive way Mastering Strategic Management holds the attention of strategic management students is through the "strategy at the movies" feature in each chapter that links course concepts with a popular motion picture. You can expect Mastering Strategic Management by Dave Ketchen and Jeremy Short to cover all of the traditional topics that standard strategic management texts cover, but in an exciting way that will assist you in engaging your students in your course."--BCcampus website.
Description based on version viewed on BCcampus OpenEd website; title from pdf title page.
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