eMarketing : the essential guide to online marketing / Rob Stokes.
Material type:
TextPublisher: Saylor Academy, Distributor: BCcampus, BC Open Textbook Project Description: 1 online resource (492 pages)Subject(s): Internet marketing -- TextbooksGenre/Form: Electronic books.LOC classification: HF5415.1265 | S76 2012Online resources: Saylor Academy | BC Open Textbook Project title homepage | BC Open Textbook Project PDF file Summary: "eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index."--BC Campus website.
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HF5415.1265 S76 2012 (Browse shelf(Opens below)) | Link to resource | Available |
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| HF5415.1263 .F54 2014 Field guide to case study research in business-to-business marketing and purchasing | HF5415.1263 .N49 2019 New insights on trust in business-to-business relationships : | HF5415.1264 .K67 2019 Understanding interactive network branding in SME firms / | HF5415.1265 S76 2012 eMarketing : | HF5415.1265 .W55 2019 30-minute website marketing : | HF5415.127 .C38 2010 Categories in markets | HF5415.129 .B49 2020 Beyond multi-channel marketing : |
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"eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that is applicable to the eMarket industry by providing examples that are easily relatable. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics and conversion optimisation, web development, online copywriting, online advertising, webPR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimisation, eMarketing strategy, market research, mobile marketing, crowd sourcing, and customer relationship management. The book also features summaries, learning objectives and discussion points for each chapter, as well as, a glossary and index."--BC Campus website.
Made available online by BCcampus BC Open Textbook Project.
Description based on online resource; title from pdf title page (viewed on August 19, 2016).
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