Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / Pete Canalichio.
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TextPublisher: Emerald Publishing Limited, Description: 1 online resource (xxxv, 311 pages)ISBN: 9781787437814Other title: Expand, grow, thrive : five proven steps to turn good brands into global brands through the LASSO MethodSubject(s): Marketing | Business & Economics -- Marketing -- General | Sales & marketingAdditional physical formats: No titleDDC classification: 658.8 LOC classification: HF5415 | .C36 2018Online resources: Click here to access online Summary: Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.
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| HF5415 .B68 2018 Bottom of the pyramid marketing : | HF5415 .B69 2019 Debates in marketing orientation / | HF5415 B87 2011 Introducing marketing / | HF5415 .C36 2018 Expand, grow, thrive : | HF5415 .E87 2002 Essays by distinguished marketing scholars of the Society for Marketing Advances | HF5415 .J39 2020 The organic growth playbook : | HF5415 .M37 2016 Marketing in and for a sustainable society |
Includes bibliographical references and index.
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.
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