Genes, climate, and consumption culture : connecting the dots / Jagdish N. Sheth.
Material type:
TextPublisher: Emerald Publishing Limited, Description: 1 online resource (196 pages)ISBN: 9781787434110Subject(s): Consumption (Economics) | Climate change mitigation | Business & Economics -- Marketing -- General | Sales & marketingAdditional physical formats: No titleDDC classification: 339.47 LOC classification: HB801 | .G46 2017Online resources: Click here to access online Summary: Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people's food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate. Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-a-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HB801 .G46 2017 (Browse shelf(Opens below)) | Link to resource | Available |
Includes index.
Includes bibliographical references.
Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people's food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate. Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-a-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.
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