Hybridity, or the Cultural Logic of Globalization Marwan M. Kraidy.
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TextPublisher: Temple University Press, Description: 1 online resource (241 p.)ISBN: 9781592131433Subject(s): Social Science / Media Studies | Language Arts & Disciplines / Communication Studies | Social sciencesGenre/Form: Electronic books.Online resources: View this content on Open Research Library. Summary: The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixtureâ€"called critical transculturalismâ€"which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
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The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixtureâ€"called critical transculturalismâ€"which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
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