Strategic advertising management / Larry Percy, Richard Elliott.
Material type:
TextOxford ; New York, N.Y. : Oxford University Press, c2005Edition: 2nd edDescription: xviii, 335 pages., 10 pages. of color. plates : illustrations. ; 25 cmContent type: text Media type: unmediated Carrier type: ISBN: 0199274894Subject(s): Sales promotion | Advertising | Strategic planning | Communication in marketingLOC classification: HF5438.5 | PER
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
OS Book
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CUZ Harare Campus Open Shelf | Non-fiction | HF5438.5 PER (Browse shelf(Opens below)) | Available | BK009341 |
Total holds: 0
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| HF5415 UND Understanding children as consumers / | HF5415.13 ENI Marketing principles / | HF5429 SPI Retailing / | HF5438.5 PER Strategic advertising management / | HF5500 APP Modern business administration | HF5549 ARM Strategies for human resource management : a total business approach / | HF5549 ARM A handbook of personnel management practice / |
Includes bibliographical references and index.
Includes bibliographical references and index.
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