The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: Routledge communication seriesPublication details: New York : Routledge, 2010Edition: 4th edDescription: xii, 212 p. : ill. ; 24 cmISBN: 9780415873536; 0415873533; 9780415873543; 0415873541; 9780203864555; 0203864557Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659 LOC classification: HF5826.5 | .K38 2010Online resources: Contributor biographical information
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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OS Book
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CUZ Harare Campus Open Shelf | HF5826.5K36 (Browse shelf(Opens below)) | 1 | Available | BK008336 | ||
Reference
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CUZ Harare Campus Open Shelf | HF5826.5K36 (Browse shelf(Opens below)) | 2 | Not for loan | BK008321 |
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| HF 5823 G53 The wg&l handbook of financial markets. | HF 5823. K45 Advertising procedure. | HF5823S4854 Controversies in contemporary advertising / | HF5826.5K36 The media handbook : | HF5826.5K36 The media handbook : | HF6146.L58P76 Promotional culture and convergence : | HF 9181. G86 Financial intermediaries : |
Includes bibliographical references and index.
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