Catholic University of Zimbabwe Library
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New directions in international advertising research [electronic resource] / edited by Charles R. Taylor.

by Taylor, Charles R, 1961-.

Series: Advances in international marketing ; v. 12.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : JAI, 2002Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5823 .N49 2002.

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Advertising and differentiated products [electronic resource] / edited by Michael R. Baye, Jon P. Nelson.

by Heene, Aimé | Martens, Rudy | Sanchez, Ron | Baye, Michael R, 1958- | Nelson, Jon P.

Series: Advances in applied microeconomics ; v. 10.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2001Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5823 .A38 2001.

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Contemporary Advertising / William F. Arens, David H. Schaefer, Michael Weigold.

by Arens, William F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York: McGraw-Hill Irwin, c2012Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF5821 ARE.

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Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Oxford ; New York, N.Y. : Oxford University Press, c2005Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF5438.5 PER.

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Digital Marketer by Eileen Brown and Betsy Aoki

by Eileen Brown.

Material type: Text Text; Format: print ; Literary form: Not fiction Swindon BSC Learning & Development Ltd ©2018Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF5415BRO.

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