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Toward a better understanding of the role of value in markets and marketing [electronic resource] : special issue / edited by Stephen L. Vargo, Robert F. Lusch.

by Vargo, Stephen L, 1945- | Lusch, Robert F.

Series: Review of marketing research ; v. 9Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .T69 2012.

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Interfirm networks [electronic resource] : theory, strategy, and behavior / edited by Roger Baxter, Arch G. Woodside.

by Baxter, Roger, 1944- | Woodside, Arch G.

Series: Advances in business marketing & purchasing ; v. 17.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.S8 I58 2011.

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Tourism sensemaking [electronic resource] : strategies to give meaning to experience / edited by Arch G. Woodside.

by Woodside, Arch G.

Series: Advances in culture, tourism and hospitality research ; v. 5.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: G155.A1 T68 2011.

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Measurement and research methods in international marketing [electronic resource] / edited by Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor.

by Sarstedt, Marko | Schwaiger, Manfred, 1963- | Taylor, Charles R, 1961-.

Series: Advances in international marketing ; v. 22.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .M43 2011.

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International marketing [electronic resource] / edited by Shaoming Zou, Huifen Fu.

by Zou, Shaoming | Fu, Huifen.

Series: Advances in international marketing ; v. 21.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .I58 2011.

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Research in consumer behavior. Vol. 13 [electronic resource] / edited by Russell W. Belk ... [et al.].

by Belk, Russell W.

Series: Research in consumer behaviorMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.32 .R47 2011.

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Organizational culture, business-to-business relationships, and interfirm networks [electronic resource] / edited by Arch G. Woodside.

by Woodside, Arch G.

Series: Advances in business marketing & purchasing ; v. 16.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2010Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.S8 O74 2010.

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Research in consumer behaviour. Vol. 12 [electronic resource] / edited by Russell W. Belk.

by Belk, Russell W.

Series: Research in consumer behaviorMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2010Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.32 .R43 2010.

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Business-to-business brand management [electronic resource] : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside.

by Glynn, Mark S | Woodside, Arch G.

Series: Advances in business marketing and purchasing ; v. 15.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, UK : JAI Press, 2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.B7 B875 2009.

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New challenges to international marketing [electronic resource] / edited by Rudolf N. Sinkovics, Pervez N. Ghauri.

by Sinkovics, Rudolf R, 1966- | Ghauri, Pervez N, 1948-.

Series: Advances in international marketing ; v. 20.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, c2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .N49 2009.

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Tourism branding [electronic resource] / edited by Liping A. Cai, William C. Gartner, Ana María Munar.

by Cai, Liping A | Gartner, William C | Munar, Anna Maria.

Series: Bridging tourism theory and practice ; v. 1.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: TX911 .T68 2009.

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Creating and managing superior customer value [electronic resource] / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert.

by Woodside, Arch G | Golfetto, Francesca | Gibbert, Michael.

Series: Advances in business marketing and purchasing ; v. 14.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized; Publication details: [Bingley, Eng.] : Emerald JAI, 2008Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.5 .C74 2008.

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Product and market development for subsistence marketplaces [electronic resource] / edited by José Antonio Rosa, Madhubalan Viswanathan.

by Rosa, José Antonio, 1955- | Viswanathan, Madhu.

Series: Advances in international management ; v. 20.Edition: 1st ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier/JAI, 2007Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.33.D44 P76 2007.

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International marketing research [electronic resource] : opportunities and challenges in the 21st century / guest edited by Alex Rialp and Josep Rialp.

by Rialp, Alex | Rialp, Josep.

Series: Advances in international marketing ; v. 17.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; Oxford : Elsevier JAI, 2007Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .I58 2007.

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Research on international service marketing [electronic resource] : a state of the art / guest edited by Pieter Pauwels and Ko de Ruyter.

by Pauwels, Pieter | Ruyter, Ko de.

Series: Advances in international marketing ; v. 15.Edition: 1st ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier JAI, 2005Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD9980.5 .R47 2005.

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Essays by distinguished marketing scholars of the Society for Marketing Advances [electronic resource] / edited by Arch G. Woodside, Ellen M. Moore.

by Woodside, Arch G | Moore, Ellen M | Society for Marketing Advances.

Series: Advances in business marketing and purchasing ; v. 11.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : JAI, 2002Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .E87 2002.

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Getting better at sensemaking [electronic resource] / edited by Arch G. Woodside.

by Woodside, Arch G.

Series: Advances in business marketing and purchasing ; v. 9.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Stamford, Conn. : JAI Press, c2000Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 G48 2009.

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Designing winning products [electronic resource] / edited by Arch G. Woodside, Timo Liukko, Ari Lehtonen.

by Woodside, Arch G | Liukko, Timo | Lehtonen, Ari.

Series: Advances in business marketing and purchasing ; v. 10.Edition: 1st ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: New York : JAI, 2000Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.153 .D47 2000.

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Strategic advertising management / Larry Percy, Richard Elliott.

by Percy, Larry.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Oxford ; New York, N.Y. : Oxford University Press, c2005Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF5438.5 PER.

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The killing of Butterfly Joe / Rhidian Brook

by Brook, Rhidian [author.].

Material type: Text Text; Format: print regular print ; Literary form: Novels Publisher: London : Picador, 2018Availability: Items available for loan: CUZ Harare Campus (3) Call number: PR6052 BRO, ...

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