Catholic University of Zimbabwe Library
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Ghost-Managed Medicine Big Pharma's Invisible Hands / Sergio Sismondo.

by Sismondo, Sergio [author.] | Project Muse [distributor].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Mattering Press, Manufacturer: Project MUSE, Online access: Full text available: Availability: Items available for loan: Digital Library (1) .

Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton.

by Longley, Paul [editor.] | Cheshire, James [editor.] | Singleton, Alexander D [editor.].

Material type: Text Text; Format: electronic ; Literary form: Not fiction Publisher: UCL Press, Online access: UCL Discovery | JSTOR Availability: Items available for loan: Digital Library (1) .

Introducing marketing / John Burnett.

by Burnett, John, 1944- [author] | BC Open Textbook Project [distributor.] | BCcampus.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Global Text, Distributor: BCcampus, BC Open Textbook Project Other title: Core concepts of marketing.Online access: BC Open Textbook Project Availability: Items available for loan: Digital Library (1) Call number: HF5415 B87 2011.

eMarketing : the essential guide to online marketing / Rob Stokes.

by Stokes, Rob [author.] | Saylor Academy [issuing body.] | BC Open Textbook Project [distributor.] | BCcampus.

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Saylor Academy, Distributor: BCcampus, BC Open Textbook Project Online access: Saylor Academy | BC Open Textbook Project title homepage | BC Open Textbook Project PDF file Availability: Items available for loan: Digital Library (1) Call number: HF5415.1265 S76 2012.

Principles of marketing.

by Open Textbook Library [distributor.] | BC Open Textbook Project [distributor] | BCcampus.

Series: Open Textbook LibraryMaterial type: Continuing resource Continuing resource; Format: available online remote Publisher: University of Minnesota Libraries Publishing, Distributor: Open Textbook Library Distributor: BCcampus, BC Open Textbook Project Online access: BC Open Textbook Project title homepage | BC Open Textbook Project | HTML file Availability: Items available for loan: Digital Library (1) Call number: HF5415 .P95 2015eb.

Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey / edited by Taşkın Dirsehan (Marmara University, Turkey).

by Dirsehan, Taşkın, 1985- [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.32 .M36 2020.

The business of choice : how human instinct influences everyone's decisions / by Matthew Willcox.

by Willcox, Matthew [author. ].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.32 .W55 2020.

Continuing to broaden the marketing concept / edited by Dawn Iacobucci (Vanderbilt University, USA).

by Iacobucci, Dawn [editor.].

Series: Review of marketing research ; v. 17.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .C66 2020.

Sport, alcohol and social inquiry : a global cocktail / edited by Sarah Gee (University of Windsor, Canada).

by Gee, Sarah [editor.].

Series: Research in the sociology of sport ; v. 14.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: GV706.5 .S66 2020.

The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time / authored by Bernard Jaworski (Drucker School of Management, USA), Bob Lurie (Eastman Chemical, USA).

by Jaworski, Bernard [author.] | Lurie, Bob [author.].

Series: American Marketing AssociationMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .J39 2020.

Beyond multi-channel marketing : critical issues in dual marketing / edited by Maria Palazzo (Università degli Studi di Salerno, Italy), Pantea Foroudi (Middlesex University London, UK), and Alfonso Siano.

by Palazzo, Maria [editor.] | Foroudi, Pantea [editor.] | Siano, Alfonso [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.129 .B49 2020.

Advanced issues in the economics of emerging markets / edited by William A. Barnett (University of Kansas, USA), and Bruno S. Sergi (Harvard University, USA).

by Barnett, William A [editor.] | Sergi, Bruno S [editor.].

Series: International symposia in economic theory and econometrics ; 27.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HC681 .A58 2020.

Marketing in customer technology environments : prospective customers and magical worlds / authored by Devanathan Sudharshan (University of Kentucky, USA).

by Sudharshan, Devanathan [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .S83 2020.

The gains and pains of financial integration and trade liberalization : lessons from emerging economies / edited by Rajib Bhattacharyya (Goenka College of Commerce and Business Administration, India).

by Bhattacharyya, Rajib [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1713 .G35 2019.

Understanding interactive network branding in SME firms / Nikolina Koporcic (University of Nottingham, UK), Jan-Åke Törnroos (Åbo Akademi University, Finland).

by Koporcic, Nikolina [author.] | Törnroos, Jan-Åke [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1264 .K67 2019.

30-minute website marketing : a step by step guide / Lee Wilson (Vertical Leap, UK).

by Wilson, Lee [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1265 .W55 2019.

Grow, build, sell, live : a practical guide to running and building an agency and enjoying it / Richard Houghton and Crispin Manners.

by Houghton, Richard [author.] | Manners, Crispin [author.].

Series: PRCA practice guidesMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HB615 .H68 2019.

Marketing in a digital world / edited by Aric Rindfleisch and Alan J. Malter.

by Rindfleisch, Aric [editor.] | Malter, Alan J [editor.].

Series: Review of marketing research ; v. 16.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .M37 2019.

Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé and Peter D. Harms.

by Perrewé, Pamela L [editor.] | Harms, Peter D [editor.].

Series: Research in occupational stress and well being ; v.17.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5548.85 .E93 2019.

New insights on trust in business-to-business relationships : a multi-perspective approach / edited by Houcine Akrout, Karine Raies, and Arch G. Woodside.

by Akrout, Houcine [editor.] | Raies, Karine [editor.] | Woodside, Arch G [editor.].

Series: Advances in business marketing & purchasing ; v.26.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1263 .N49 2019.

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