Catholic University of Zimbabwe Library
Online Public Access Catalogue
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		Start-up marketing strategies in India / Dr. M. Anil Ramesh, Dr. Priya Grover, and Dr. Sabyasachi Dasgupta, editors. by Ramesh, M. Anil [editor.] \| Grover, Priya [editor.] \| Dasgupta, Sabyasachi [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD62.5 .S73 2019. Place hold Add to cart (remove)
		Data-driven marketing content : a practical guide / Lee Wilson. by Wilson, Lee [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .W55 2019. Place hold Add to cart (remove)
		Gambling advertising : nature, effects and regulation / by Barrie Gunter (University of Leicester, UK). by Gunter, Barrie [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HV6710 .G86 2019. Place hold Add to cart (remove)
		Debates in marketing orientation / by Bilgehan Bozkurt (Istanbul Arel University, Turkey). by Bozkurt, Bilgehan [author.]. Series: Emerald pointsEdition: First edition.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .B69 2019. Place hold Add to cart (remove)
		Bottom of the pyramid marketing : making, shaping and developing BoP markets / edited by Ramendra Singh. by Singh, Ramendra [editor.]. Series: Marketing in emerging marketsMaterial type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .B68 2018. Place hold Add to cart (remove)
		The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri. by Camilleri, Mark Anthony, 1976- [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: G155.A1 B73 2018. Place hold Add to cart (remove)
		Digital PR / by Danny Whatmough. by Whatmough, Danny [author.]. Series: PRCA practice guidesEdition: First edition.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD59 .W43 2018. Place hold Add to cart (remove)
		Tourism planning and destination marketing / edited by Mark Anthony Camilleri. by Camilleri, Mark Anthony, 1976- [editor.]. Material type: Text; Format: print available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: G155.A1 T68 2018. Place hold Add to cart (remove)
		Customer experience innovation : how to get a lasting market edge / by Robert Dew, with Cyrus Allen. by Dew, Robert [author.] \| Allen, Cyrus [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.335 .C87 2018. Place hold Add to cart (remove)
		Developing insights on branding in the B2B context : case studies from business practice / Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos. by Koporcic, Nikolina [editor.] \| Ivanova-Gongne, Maria, 1985- [editor.] \| Nyström, Anna-Greta, 1979- [editor.] \| Törnroos, Jan-Åke [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1255 .D48 2018. Place hold Add to cart (remove)
		Marketing management in Turkey / Selcen Ozturkcan, Elif YolbulanOkan. by Ozturkcan, Selcen [editor.] \| Yolbulan Okan, Elif [editor.]. Series: Marketing in emerging marketsMaterial type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.12.T9 M37 2018. Place hold Add to cart (remove)
		Innovation and strategy / edited by Rajan Varadarajan, Satish Jayachandran. by Varadarajan, Rajan [editor.] \| Jayachandran, Satish [editor.]. Series: Review of marketing research ; v. 15.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.15 .I56 2018. Place hold Add to cart (remove)
		Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / Jacek Pogorzelski. by Pogorzelski, Jacek [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.B7 P64 2018. Place hold Add to cart (remove)
		Organizing marketing and sales : mastering contemporary B2B challenges / edited by Per Andersson, Bj�orn Axelsson and Christopher Rosenqvist. by Andersson, Per, 1957- [editor.] \| Axelsson, Bj�orn, 1948- [editor.] \| Rosenqvist, Christopher [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .O74 2018. Place hold Add to cart (remove)
		Market research methods in the sports industry / Neven �Seri�c, Jasenko Ljubica. by �Seri�c, Neven [author.] \| Ljubica, Jasenko [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: GV716 .S47 2018. Place hold Add to cart (remove)
		The sustainable marketing concept in European SMEs : insights from the food & drink industry / edited by Edyta Rudawska. by Rudawska, Edyta [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD2346.E9 S87 2018. Place hold Add to cart (remove)
		Emotional appeals in advertising banking services / Emmanuel Mogaji. by Mogaji, Emmanuel [editor.]. Series: Emerald pointsMaterial type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF6161.B2 E46 2018. Place hold Add to cart (remove)
		Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / Pete Canalichio. by Canalichio, Pete [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Other title: Expand, grow, thrive : five proven steps to turn good brands into global brands through the LASSO Method.Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .C36 2018. Place hold Add to cart (remove)
		Smash : using market shaping to design new strategies for innovation, value creation, and growth / Suvi Nenonen and Kaj Storbacka. by Nenonen, Suvi [author.] \| Storbacka, Kaj [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .N46 2018. Place hold Add to cart (remove)
		Mastering market analytics : business metrics : practice and application / edited by Robert Kozielski. by Kozielski, Robert [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .M37 2017. Place hold Add to cart (remove)