Strategic advertising management / Larry Percy, Richard Elliott.
Material type:
TextOxford ; New York, N.Y. : Oxford University Press, c2005Edition: 2nd edDescription: xviii, 335 pages., 10 pages. of color. plates : illustrations. ; 25 cmContent type: text Media type: unmediated Carrier type: ISBN: 0199274894Subject(s): Sales promotion | Advertising | Strategic planning | Communication in marketingLOC classification: HF5438.5 | PER
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
OS Book
|
CUZ Harare Campus Open Shelf | Non-fiction | HF5438.5 PER (Browse shelf(Opens below)) | Available | BK009341 |
Total holds: 0
Includes bibliographical references and index.
Includes bibliographical references and index.
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