Sustainable innovation and entrepreneurship [electronic resource] / edited by Rolf Wüstenhagen ... [et al.].
Material type:
TextSeries: New perspectives in research on corporate sustainabilityPublication details: Cheltenham ; Northampton, Mass. : Edward Elgar, c2008Description: 1 online resource (xxxi, 317 p.) : illISBN: 9781848441552 (e-book)Subject(s): Technological innovations -- Environmental aspects | Entrepreneurship -- Environmental aspects | Management -- Environmental aspects | Sustainable developmentGenre/Form: Electronic books.Additional physical formats: No titleDDC classification: 658.4/08 LOC classification: HC79.T4 | S885 2008Online resources: Click here to access online | Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HC79.T4 S885 2008 (Browse shelf(Opens below)) | Link to resource | Available |
Includes bibliographical references and index.
pt. 1. Sustainable entrepreneurship -- pt. 2. Sustainable corporate venturing and intrapreneurship -- pt. 3. Customer adoption of and marketing for sustainability innovation -- pt. 4. Investors and policy.
In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models.
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