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		Promotional culture and convergence : markets, methods, media / edited by Helen Powell. by Powell, Helen. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Milton Park, Abingdon, Oxon : Routledge, 2013Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF6146.L58P76. Place hold Add to cart (remove)
		Promotional culture and convergence : markets, methods, media / edited by Helen Powell. by Powell, Helen. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Milton Park, Abingdon, Oxon : Routledge, 2013Availability: Items available for loan: CUZ Harare Campus (4) Call number: HF614.L58.P76, ... Place hold Add to cart (remove)
		Understanding interactive network branding in SME firms / Nikolina Koporcic (University of Nottingham, UK), Jan-Åke Törnroos (Åbo Akademi University, Finland). by Koporcic, Nikolina [author.] \| Törnroos, Jan-Åke [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1264 .K67 2019. Place hold Add to cart (remove)
		Bottom of the pyramid marketing : making, shaping and developing BoP markets / edited by Ramendra Singh. by Singh, Ramendra [editor.]. Series: Marketing in emerging marketsMaterial type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .B68 2018. Place hold Add to cart (remove)
		The branding of tourist destinations : theoretical and empirical insights / edited by Mark Anthony Camilleri. by Camilleri, Mark Anthony, 1976- [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: G155.A1 B73 2018. Place hold Add to cart (remove)
		Developing insights on branding in the B2B context : case studies from business practice / Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos. by Koporcic, Nikolina [editor.] \| Ivanova-Gongne, Maria, 1985- [editor.] \| Nyström, Anna-Greta, 1979- [editor.] \| Törnroos, Jan-Åke [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1255 .D48 2018. Place hold Add to cart (remove)
		Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / Jacek Pogorzelski. by Pogorzelski, Jacek [author.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.B7 P64 2018. Place hold Add to cart (remove)
		Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles McIntyre, T.C. Melewar, Charles Dennis. by McIntyre, Charles, 1955- [editor.] \| Melewar, T. C [editor.] \| Dennis, Charles [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Group Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .M85 2016. Place hold Add to cart (remove)
		Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource] / edited by K. Scott Swan, Shaoming Zou. by Swan, K. Scott \| Zou, Shaoming. Series: Advances in international marketing ; v. 23.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1255 .I58 2012. Place hold Add to cart (remove)

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