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International marketing in the fast changing world [electronic resource] / edited by Barbara Sto<U+0308>ttinger, Bodo B. Schlegelmilch, Shaoming Zou.

by Sto<U+0308>ttinger, Barbara | Schlegelmilch, Bodo B | Zou, Shaoming.

Series: Advances in international marketing ; v. 26.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2015Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .I58 2015.

Entrepreneurship in international marketing [electronic resource] / edited by Shaoming Zou, Hui Xu, Linda Hui Shi.

by Zou, Shaoming | Xu, Hui | Shi, Linda Hui.

Series: Advances in international marketing ; v. 25.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2015Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .E58 2015.

International marketing in rapidly changing environments [electronic resource] / edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou.

by Jean, Ruey-Jer Bryan | Chiou, Jyh-Shen | Zou, Shaoming.

Series: Advances in international marketing ; v. 24.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2013Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416.6.D44 I58 2013.

Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource] / edited by K. Scott Swan, Shaoming Zou.

by Swan, K. Scott | Zou, Shaoming.

Series: Advances in international marketing ; v. 23.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1255 .I58 2012.

Measurement and research methods in international marketing [electronic resource] / edited by Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor.

by Sarstedt, Marko | Schwaiger, Manfred, 1963- | Taylor, Charles R, 1961-.

Series: Advances in international marketing ; v. 22.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .M43 2011.

International marketing [electronic resource] / edited by Shaoming Zou, Huifen Fu.

by Zou, Shaoming | Fu, Huifen.

Series: Advances in international marketing ; v. 21.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .I58 2011.

New challenges to international marketing [electronic resource] / edited by Rudolf N. Sinkovics, Pervez N. Ghauri.

by Sinkovics, Rudolf R, 1966- | Ghauri, Pervez N, 1948-.

Series: Advances in international marketing ; v. 20.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, c2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .N49 2009.

International marketing research [electronic resource] : opportunities and challenges in the 21st century / guest edited by Alex Rialp and Josep Rialp.

by Rialp, Alex | Rialp, Josep.

Series: Advances in international marketing ; v. 17.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; Oxford : Elsevier JAI, 2007Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .I58 2007.

Relationship between exporters and their foreign sales and marketing intermediaries [electronic resource] / guest edited by Carl Arthur Solberg.

by Solberg, Carl Arthur.

Series: Advances in international marketing ; v. 16.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; Oxford : Elsevier JAI, 2006Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .R45 2006.

Research on international service marketing [electronic resource] : a state of the art / guest edited by Pieter Pauwels and Ko de Ruyter.

by Pauwels, Pieter | Ruyter, Ko de.

Series: Advances in international marketing ; v. 15.Edition: 1st ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier JAI, 2005Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD9980.5 .R47 2005.

Reviving traditions in research on international market entry [electronic resource] / edited by Tiger Li.

by Li, Tiger.

Series: Advances in international marketing ; v. 14.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; Boston : JAI, 2003Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .R48 2003.

Reassessing the internationalization of the firm [electronic resource] / edited by Catherine N. Axinn, Paul Matthyssens.

by Axinn, Catherine Nancy | Matthyssens, Paul.

Series: Advances in international marketing ; v. 11.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; New York : JAI, 2001Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD62.4 .R43 2001.

Globalization, the multinational firm, and emerging economies [electronic resource] / edited by Attila Yaprak, Hülya Tütek.

by Yaprak, Attila | Tütek, Hülya.

Series: Advances in international marketing ; v. 10.Edition: 1st ed.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Amsterdam ; New York : JAI, 2001, c2000Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD2932 .G66 2001.

International marketing and export management by Gerald Albaum ,Jesper Strandskov, Edwin Duerr and Laurence Dowd

by Gerald Albaum.

Material type: Text Text; Format: print ; Literary form: Not fiction UK Addison Wesley publishing ©1989Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF1416.I61ALB.

International marketing management: Strategies and cases by Jean Pierre Jeannet

by Jean Pierre Jeannet.

Material type: Text Text; Format: print ; Literary form: Not fiction Boston Houghton Mifflin ©1988Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF1009.5J43JEA.

International e business marketing by Richard Fletcher ,Jim Bell and Rod McNaughton

by Richard Fletcher.

Material type: Text Text; Format: print ; Literary form: Not fiction London Thomson Learning, ©2004Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF5415.I26F5FLE.

International Marketing by Philip R. Cateora ,Mary C. Gilly and John L. Graham

by Philip R. Cateora.

Material type: Text Text; Format: print ; Literary form: Not fiction New York McGraw-Hill ©2010Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF1416.C37CAT.

Global Marketing by Warren J. Keegan and Mark C.Green

by Warren J. Keegan.

Material type: Text Text; Format: print ; Literary form: Not fiction Boston Pearson Education ©2011Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF1416.K44KEE.

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