Results of search for 'su:"Marketing Management "' › Catholic University of Zimbabwe catalog

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		No cover image available International marketing management. by Livingstone,M.James. Edition: ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: london : Macmillan, 1976Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF 1009.5. L58. Place hold Add to cart (remove)
		No cover image available Pespectives on strategic marketing management. by Kerin,A.Roger. Edition: ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Allyn, 1980Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF 5415.13 P38. Place hold Add to cart (remove)
		Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip \| Keller, Kevin Lane, 1956-. Edition: 13th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: CUZ Harare Campus (2) Call number: HF 5415.13. K64, ... Not available: Checked out (1). Place hold Add to cart (remove)
		Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey / edited by Taşkın Dirsehan (Marmara University, Turkey). by Dirsehan, Taşkın, 1985- [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.32 .M36 2020. Place hold Add to cart (remove)
		The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time / authored by Bernard Jaworski (Drucker School of Management, USA), Bob Lurie (Eastman Chemical, USA). by Jaworski, Bernard [author.] \| Lurie, Bob [author.]. Series: American Marketing AssociationMaterial type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .J39 2020. Place hold Add to cart (remove)
		Grow, build, sell, live : a practical guide to running and building an agency and enjoying it / Richard Houghton and Crispin Manners. by Houghton, Richard [author.] \| Manners, Crispin [author.]. Series: PRCA practice guidesMaterial type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HB615 .H68 2019. Place hold Add to cart (remove)
		Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé and Peter D. Harms. by Perrewé, Pamela L [editor.] \| Harms, Peter D [editor.]. Series: Research in occupational stress and well being ; v.17.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5548.85 .E93 2019. Place hold Add to cart (remove)
		Developing insights on branding in the B2B context : case studies from business practice / Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos. by Koporcic, Nikolina [editor.] \| Ivanova-Gongne, Maria, 1985- [editor.] \| Nyström, Anna-Greta, 1979- [editor.] \| Törnroos, Jan-Åke [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1255 .D48 2018. Place hold Add to cart (remove)
		Strategic marketing management in Asia : case studies and lessons across industries / foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan. by Andaleeb, Syed Saad [editor.] \| Ḥasan, Khālid [editor.] \| Prabhu, Jaideep C [writer of foreword.] \| Sheth, Jagdish N [sponsoring body.] \| Rangan, Kasturi [sponsoring body.] \| Mannan, Abdul [sponsoring body.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Group Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .S77 2016. Place hold Add to cart (remove)
		International marketing in the fast changing world [electronic resource] / edited by Barbara Sto<U+0308>ttinger, Bodo B. Schlegelmilch, Shaoming Zou. by Sto<U+0308>ttinger, Barbara \| Schlegelmilch, Bodo B \| Zou, Shaoming. Series: Advances in international marketing ; v. 26.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2015Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .I58 2015. Place hold Add to cart (remove)
		Deep knowledge of B2B relationships within and across borders [electronic resource] / edited by Arch G. Woodside, Roger Baxter. by Woodside, Arch G \| Baxter, Roger, 1944-. Series: Advances in business marketing & purchasing ; v. 20.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2013Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD58.7 .D44 2013. Place hold Add to cart (remove)
		Review of marketing research. Vol. 10 [electronic resource] / edited by Naresh K. Malhotra. by Malhotra, Naresh K. Series: Review of marketing researchMaterial type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2013Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2013. Place hold Add to cart (remove)
		Business-to-business marketing management [electronic resource] : strategies, cases, and solutions / edited by Mark S. Glynn, Arch G. Woodside. by Glynn, Mark S \| Woodside, Arch G. Series: Advances in business marketing & purchasing ; v. 18.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .B87 2012. Place hold Add to cart (remove)
		Toward a better understanding of the role of value in markets and marketing [electronic resource] : special issue / edited by Stephen L. Vargo, Robert F. Lusch. by Vargo, Stephen L, 1945- \| Lusch, Robert F. Series: Review of marketing research ; v. 9Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .T69 2012. Place hold Add to cart (remove)
		Interfirm networks [electronic resource] : theory, strategy, and behavior / edited by Roger Baxter, Arch G. Woodside. by Baxter, Roger, 1944- \| Woodside, Arch G. Series: Advances in business marketing & purchasing ; v. 17.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.S8 I58 2011. Place hold Add to cart (remove)
		Organizational culture, business-to-business relationships, and interfirm networks [electronic resource] / edited by Arch G. Woodside. by Woodside, Arch G. Series: Advances in business marketing & purchasing ; v. 16.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2010Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.S8 O74 2010. Place hold Add to cart (remove)
		Business-to-business brand management [electronic resource] : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Glynn, Mark S \| Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 15.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, UK : JAI Press, 2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.B7 B875 2009. Place hold Add to cart (remove)
		Product and market development for subsistence marketplaces [electronic resource] / edited by José Antonio Rosa, Madhubalan Viswanathan. by Rosa, José Antonio, 1955- \| Viswanathan, Madhu. Series: Advances in international management ; v. 20.Edition: 1st ed.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier/JAI, 2007Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.33.D44 P76 2007. Place hold Add to cart (remove)
		Evaluating marketing actions and outcomes [electronic resource] / edited by Arch G. Woodside. by Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 12.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Oxford : Elsevier, 2003Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .E93 2003. Place hold Add to cart (remove)
		Getting better at sensemaking [electronic resource] / edited by Arch G. Woodside. by Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 9.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Stamford, Conn. : JAI Press, c2000Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 G48 2009. Place hold Add to cart (remove)

		No cover image available International marketing management. by Livingstone,M.James. Edition: ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: london : Macmillan, 1976Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF 1009.5. L58. Place hold Add to cart (remove)
		No cover image available Pespectives on strategic marketing management. by Kerin,A.Roger. Edition: ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Allyn, 1980Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF 5415.13 P38. Place hold Add to cart (remove)
		Marketing management / Philip Kotler, Kevin Lane Keller. by Kotler, Philip \| Keller, Kevin Lane, 1956-. Edition: 13th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Online access: Table of contents only Availability: Items available for loan: CUZ Harare Campus (2) Call number: HF 5415.13. K64, ... Not available: Checked out (1). Place hold Add to cart (remove)
		Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey / edited by Taşkın Dirsehan (Marmara University, Turkey). by Dirsehan, Taşkın, 1985- [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.32 .M36 2020. Place hold Add to cart (remove)
		The organic growth playbook : activate high-yield behaviors to achieve extraordinary results - every time / authored by Bernard Jaworski (Drucker School of Management, USA), Bob Lurie (Eastman Chemical, USA). by Jaworski, Bernard [author.] \| Lurie, Bob [author.]. Series: American Marketing AssociationMaterial type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .J39 2020. Place hold Add to cart (remove)
		Grow, build, sell, live : a practical guide to running and building an agency and enjoying it / Richard Houghton and Crispin Manners. by Houghton, Richard [author.] \| Manners, Crispin [author.]. Series: PRCA practice guidesMaterial type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HB615 .H68 2019. Place hold Add to cart (remove)
		Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé and Peter D. Harms. by Perrewé, Pamela L [editor.] \| Harms, Peter D [editor.]. Series: Research in occupational stress and well being ; v.17.Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5548.85 .E93 2019. Place hold Add to cart (remove)
		Developing insights on branding in the B2B context : case studies from business practice / Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos. by Koporcic, Nikolina [editor.] \| Ivanova-Gongne, Maria, 1985- [editor.] \| Nyström, Anna-Greta, 1979- [editor.] \| Törnroos, Jan-Åke [editor.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1255 .D48 2018. Place hold Add to cart (remove)
		Strategic marketing management in Asia : case studies and lessons across industries / foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan. by Andaleeb, Syed Saad [editor.] \| Ḥasan, Khālid [editor.] \| Prabhu, Jaideep C [writer of foreword.] \| Sheth, Jagdish N [sponsoring body.] \| Rangan, Kasturi [sponsoring body.] \| Mannan, Abdul [sponsoring body.]. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: Emerald Group Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .S77 2016. Place hold Add to cart (remove)
		International marketing in the fast changing world [electronic resource] / edited by Barbara Sto<U+0308>ttinger, Bodo B. Schlegelmilch, Shaoming Zou. by Sto<U+0308>ttinger, Barbara \| Schlegelmilch, Bodo B \| Zou, Shaoming. Series: Advances in international marketing ; v. 26.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2015Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .I58 2015. Place hold Add to cart (remove)
		Deep knowledge of B2B relationships within and across borders [electronic resource] / edited by Arch G. Woodside, Roger Baxter. by Woodside, Arch G \| Baxter, Roger, 1944-. Series: Advances in business marketing & purchasing ; v. 20.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2013Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD58.7 .D44 2013. Place hold Add to cart (remove)
		Review of marketing research. Vol. 10 [electronic resource] / edited by Naresh K. Malhotra. by Malhotra, Naresh K. Series: Review of marketing researchMaterial type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2013Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2013. Place hold Add to cart (remove)
		Business-to-business marketing management [electronic resource] : strategies, cases, and solutions / edited by Mark S. Glynn, Arch G. Woodside. by Glynn, Mark S \| Woodside, Arch G. Series: Advances in business marketing & purchasing ; v. 18.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .B87 2012. Place hold Add to cart (remove)
		Toward a better understanding of the role of value in markets and marketing [electronic resource] : special issue / edited by Stephen L. Vargo, Robert F. Lusch. by Vargo, Stephen L, 1945- \| Lusch, Robert F. Series: Review of marketing research ; v. 9Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .T69 2012. Place hold Add to cart (remove)
		Interfirm networks [electronic resource] : theory, strategy, and behavior / edited by Roger Baxter, Arch G. Woodside. by Baxter, Roger, 1944- \| Woodside, Arch G. Series: Advances in business marketing & purchasing ; v. 17.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.S8 I58 2011. Place hold Add to cart (remove)
		Organizational culture, business-to-business relationships, and interfirm networks [electronic resource] / edited by Arch G. Woodside. by Woodside, Arch G. Series: Advances in business marketing & purchasing ; v. 16.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2010Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.S8 O74 2010. Place hold Add to cart (remove)
		Business-to-business brand management [electronic resource] : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Glynn, Mark S \| Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 15.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, UK : JAI Press, 2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.B7 B875 2009. Place hold Add to cart (remove)
		Product and market development for subsistence marketplaces [electronic resource] / edited by José Antonio Rosa, Madhubalan Viswanathan. by Rosa, José Antonio, 1955- \| Viswanathan, Madhu. Series: Advances in international management ; v. 20.Edition: 1st ed.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier/JAI, 2007Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.33.D44 P76 2007. Place hold Add to cart (remove)
		Evaluating marketing actions and outcomes [electronic resource] / edited by Arch G. Woodside. by Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 12.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Oxford : Elsevier, 2003Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .E93 2003. Place hold Add to cart (remove)
		Getting better at sensemaking [electronic resource] / edited by Arch G. Woodside. by Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 9.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Stamford, Conn. : JAI Press, c2000Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 G48 2009. Place hold Add to cart (remove)

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