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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

by Katz, Helen E.

Series: Routledge communication seriesEdition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, 2010Online access: Contributor biographical information Availability: Items available for loan: CUZ Harare Campus (1) Call number: HF5826.5K36. Items available for reference: CUZ Harare Campus Not for loan (1) Call number: HF5826.5K36.

Beyond multi-channel marketing : critical issues in dual marketing / edited by Maria Palazzo (Università degli Studi di Salerno, Italy), Pantea Foroudi (Middlesex University London, UK), and Alfonso Siano.

by Palazzo, Maria [editor.] | Foroudi, Pantea [editor.] | Siano, Alfonso [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.129 .B49 2020.

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