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Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton.

by Longley, Paul [editor.] | Cheshire, James [editor.] | Singleton, Alexander D [editor.].

Material type: Text Text; Format: electronic ; Literary form: Not fiction Publisher: UCL Press, Online access: UCL Discovery | JSTOR Availability: Items available for loan: Digital Library (1) .

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Continuing to broaden the marketing concept / edited by Dawn Iacobucci (Vanderbilt University, USA).

by Iacobucci, Dawn [editor.].

Series: Review of marketing research ; v. 17.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .C66 2020.

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Data-driven marketing content : a practical guide / Lee Wilson.

by Wilson, Lee [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .W55 2019.

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Market research methods in the sports industry / Neven �Seri�c, Jasenko Ljubica.

by �Seri�c, Neven [author.] | Ljubica, Jasenko [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: GV716 .S47 2018.

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Qualitative consumer research / edited by Russell W. Belk.

by Belk, Russell W [editor.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.32 .Q35 2017.

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Consumer behavior in tourism and hospitality research / edited by Alain Decrop, Arch G. Woodside.

by Woodside, Arch G [editor.] | Decrop, Alain [editor.].

Series: Advances in culture, tourism and hospitality research ; v. 13.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.32 .C66 2017.

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International marketing in the fast changing world [electronic resource] / edited by Barbara Sto<U+0308>ttinger, Bodo B. Schlegelmilch, Shaoming Zou.

by Sto<U+0308>ttinger, Barbara | Schlegelmilch, Bodo B | Zou, Shaoming.

Series: Advances in international marketing ; v. 26.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2015Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .I58 2015.

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Brand meaning management [electronic resource] / edited by Deborah J. Macinnis, C. Whan Park.

by MacInnis, Deborah J | Park, C. Whan.

Series: Review of marketing research ; v. 12Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2015Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .B73 2015.

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Shopper marketing and the role of in-store marketing [electronic resource] / edited by Anne L. Roggeveen, Jens Nordfält, Dhruv Grewal.

by Roggeveen, Anne L | Nordfält, Jens | Grewal, Dhruv.

Series: Review of marketing research ; v. 11Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2014Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .S56 2014.

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Field guide to case study research in business-to-business marketing and purchasing [electronic resource] / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside.

by Woodside, Arch G | Pattinson, Hugh | Marshall, Roger.

Series: Advances in business marketing & purchasing ; v. 21.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2014Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1263 .F54 2014.

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Review of marketing research. Vol. 10 [electronic resource] / edited by Naresh K. Malhotra.

by Malhotra, Naresh K.

Series: Review of marketing researchMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2013Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2013.

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Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.

by Smith, Gerald E | Nimer, Dan.

Series: Advances in business marketing & purchasing ; v. 19.Material type: Text Text; Format: available online remote festschrift ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5416.5 .V57 2012.

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Business-to-business marketing management [electronic resource] : strategies, cases, and solutions / edited by Mark S. Glynn, Arch G. Woodside.

by Glynn, Mark S | Woodside, Arch G.

Series: Advances in business marketing & purchasing ; v. 18.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .B87 2012.

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Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource] / edited by K. Scott Swan, Shaoming Zou.

by Swan, K. Scott | Zou, Shaoming.

Series: Advances in international marketing ; v. 23.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1255 .I58 2012.

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Research in consumer behavior. Vol. 14 [electronic resource] / edited by Russell W. Belk, Søren Askegaard, Linda Scott.

by Belk, Russell W | Askegaard, Søren | Scott, Linda M.

Series: Research in consumer behaviorMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.32 .R47 2012.

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Toward a better understanding of the role of value in markets and marketing [electronic resource] : special issue / edited by Stephen L. Vargo, Robert F. Lusch.

by Vargo, Stephen L, 1945- | Lusch, Robert F.

Series: Review of marketing research ; v. 9Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .T69 2012.

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Interfirm networks [electronic resource] : theory, strategy, and behavior / edited by Roger Baxter, Arch G. Woodside.

by Baxter, Roger, 1944- | Woodside, Arch G.

Series: Advances in business marketing & purchasing ; v. 17.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.S8 I58 2011.

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Measurement and research methods in international marketing [electronic resource] / edited by Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor.

by Sarstedt, Marko | Schwaiger, Manfred, 1963- | Taylor, Charles R, 1961-.

Series: Advances in international marketing ; v. 22.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .M43 2011.

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International marketing [electronic resource] / edited by Shaoming Zou, Huifen Fu.

by Zou, Shaoming | Fu, Huifen.

Series: Advances in international marketing ; v. 21.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .I58 2011.

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Review of marketing research [electronic resource] : special issue : marketing legends / edited by Naresh K. Malhotra.

by Naresh K. Malhotra.

Series: Review of marketing research ; v. 8Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2011Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2011.

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