Imagining Consumers
Blaszczyk, Regina Lee.
Imagining Consumers Design and Innovation from Wedgwood to Corning / Regina Lee Blaszczyk. - 1 online resource (1 online resource xiii, 380 pages) : illustrations, plates). - Studies in industry and society . - Studies in industry and society. Book collections on Project MUSE. .
Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License Originally published as Johns Hopkins Press in 2000
Includes bibliographical references and index.
Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources.
Open Access
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket. "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.
9781421437262
Consumers' preferences--History.--Great Britain
Consumers' preferences--History.--United States
Glassware industry--History.--Great Britain
Glassware industry--History.--United States
Ceramic tableware industry--History.--Great Britain
Ceramic tableware industry--History.--United States
USA.
Electronic books.
History.
Electronic books.
HD9620.T333 / U63 2000
Imagining Consumers Design and Innovation from Wedgwood to Corning / Regina Lee Blaszczyk. - 1 online resource (1 online resource xiii, 380 pages) : illustrations, plates). - Studies in industry and society . - Studies in industry and society. Book collections on Project MUSE. .
Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License Originally published as Johns Hopkins Press in 2000
Includes bibliographical references and index.
Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources.
Open Access
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket. "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.
9781421437262
Consumers' preferences--History.--Great Britain
Consumers' preferences--History.--United States
Glassware industry--History.--Great Britain
Glassware industry--History.--United States
Ceramic tableware industry--History.--Great Britain
Ceramic tableware industry--History.--United States
USA.
Electronic books.
History.
Electronic books.
HD9620.T333 / U63 2000