Imagining Consumers Design and Innovation from Wedgwood to Corning / Regina Lee Blaszczyk.
Material type:
TextSeries: Studies in industry and societyDescription: 1 online resource (1 online resource xiii, 380 pages) : illustrations, plates)ISBN: 9781421437262Subject(s): Consumers' preferences -- Great Britain -- History | Consumers' preferences -- United States -- History | Glassware industry -- Great Britain -- History | Glassware industry -- United States -- History | Ceramic tableware industry -- Great Britain -- History | Ceramic tableware industry -- United States -- History | USAGenre/Form: Electronic books. | History. | Electronic books. Additional physical formats: Print version:: Imagining consumers.LOC classification: HD9620.T333 | U63 2000Online resources: Full text available: | Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HD9620.T333 U63 2000 (Browse shelf(Opens below)) | Link to resource | Available |
Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License
Originally published as Johns Hopkins Press in 2000
Includes bibliographical references and index.
Cinderella Stories -- China Mania -- Beauty for a Dime -- Fiesta! -- Better Products for Better Homes -- Pyrex Pioneers -- Easier Living? -- Essay on Sources.
Open Access Unrestricted online access star
In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.
"Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.
Description based on print version record.
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