Advertising Progress
Laird, Pamela Walker, 1947-,
Advertising Progress American Business and the Rise of Consumer Marketing / Pamela Walker Laird. - 1 online resource (1 online resource xiv, 479 pages) : illustrations. - Studies in industry and society . - Studies in industry and society. Book collections on Project MUSE. .
The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. Originally published as Johns Hopkins Press in 1998
Includes bibliographical references (pages 387-451) and index.
Production as Progress. Marketing Problems and Advertising Methods as America Industrialized. Owner-Manager Control of Advertising. Printers, Advertisers, and Their Products. Advertising Progress as a Measure of Worth -- Specialization as Progress. Early Advertising Specialists. Competition and Control: Business Conditions and Marketing Practices. The Competition to Modernize Advertising Services -- Consumption as Progress. Taking Advertisements toward Modernity. Modernity and Success: Legitimating the Advertising Profession-I. The Appropriation of Progress: Legitimating the Advertising Profession-II. part 1. Ch. 1. Ch. 2. Ch. 3. Ch. 4. part 2. Ch. 5. Ch. 6. Ch. 7. part 3. Ch. 8. Ch. 9. Ch. 10.
Open Access
Contains primary source material. The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
9781421434193
Advertising--Social aspects.
Advertising.
Advertising--Social aspects--History.--United States
Advertising--History.--United States
United States.
Electronic books.
Electronic books.
HF5813.U6 / L34 1998
Advertising Progress American Business and the Rise of Consumer Marketing / Pamela Walker Laird. - 1 online resource (1 online resource xiv, 479 pages) : illustrations. - Studies in industry and society . - Studies in industry and society. Book collections on Project MUSE. .
The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. Originally published as Johns Hopkins Press in 1998
Includes bibliographical references (pages 387-451) and index.
Production as Progress. Marketing Problems and Advertising Methods as America Industrialized. Owner-Manager Control of Advertising. Printers, Advertisers, and Their Products. Advertising Progress as a Measure of Worth -- Specialization as Progress. Early Advertising Specialists. Competition and Control: Business Conditions and Marketing Practices. The Competition to Modernize Advertising Services -- Consumption as Progress. Taking Advertisements toward Modernity. Modernity and Success: Legitimating the Advertising Profession-I. The Appropriation of Progress: Legitimating the Advertising Profession-II. part 1. Ch. 1. Ch. 2. Ch. 3. Ch. 4. part 2. Ch. 5. Ch. 6. Ch. 7. part 3. Ch. 8. Ch. 9. Ch. 10.
Open Access
Contains primary source material. The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
9781421434193
Advertising--Social aspects.
Advertising.
Advertising--Social aspects--History.--United States
Advertising--History.--United States
United States.
Electronic books.
Electronic books.
HF5813.U6 / L34 1998