Advertising Progress American Business and the Rise of Consumer Marketing / Pamela Walker Laird.
Material type:
TextSeries: Studies in industry and societyDescription: 1 online resource (1 online resource xiv, 479 pages) : illustrationsISBN: 9781421434193Subject(s): Advertising -- Social aspects | Advertising | Advertising -- Social aspects -- United States -- History | Advertising -- United States -- History | United StatesGenre/Form: Electronic books. | Electronic books. LOC classification: HF5813.U6 | L34 1998Online resources: Full text available: | Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HF5813.U6 L34 1998 (Browse shelf(Opens below)) | Link to resource | Available |
The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License
Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
Originally published as Johns Hopkins Press in 1998
Includes bibliographical references (pages 387-451) and index.
part 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth -- part 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services -- part 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II.
Open Access Unrestricted online access star
Contains primary source material.
The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.
Description based on print version record.
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