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03053cam a22005534a 4500 |
| 001 - CONTROL NUMBER |
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muse78192 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
MdBmJHUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210127151503.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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190830t20191998mdu o 00 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781421434193 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
1421434172 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781421434179 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781421434186 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
1421434180 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
1421434199 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1137749327 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
MdBmJHUP |
| Transcribing agency |
MdBmJHUP |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5813.U6 |
| Item number |
L34 1998 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Laird, Pamela Walker, |
| Dates associated with a name |
1947-, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising Progress |
| Remainder of title |
American Business and the Rise of Consumer Marketing / |
| Statement of responsibility, etc. |
Pamela Walker Laird. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (1 online resource xiv, 479 pages) : |
| Other physical details |
illustrations. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Studies in industry and society |
| 500 ## - GENERAL NOTE |
|---|
| General note |
The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published as Johns Hopkins Press in 1998 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 387-451) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
part 1. |
| Title |
Production as Progress. |
| Miscellaneous information |
Ch. 1. |
| Title |
Marketing Problems and Advertising Methods as America Industrialized. |
| Miscellaneous information |
Ch. 2. |
| Title |
Owner-Manager Control of Advertising. |
| Miscellaneous information |
Ch. 3. |
| Title |
Printers, Advertisers, and Their Products. |
| Miscellaneous information |
Ch. 4. |
| Title |
Advertising Progress as a Measure of Worth -- |
| Miscellaneous information |
part 2. |
| Title |
Specialization as Progress. |
| Miscellaneous information |
Ch. 5. |
| Title |
Early Advertising Specialists. |
| Miscellaneous information |
Ch. 6. |
| Title |
Competition and Control: Business Conditions and Marketing Practices. |
| Miscellaneous information |
Ch. 7. |
| Title |
The Competition to Modernize Advertising Services -- |
| Miscellaneous information |
part 3. |
| Title |
Consumption as Progress. |
| Miscellaneous information |
Ch. 8. |
| Title |
Taking Advertisements toward Modernity. |
| Miscellaneous information |
Ch. 9. |
| Title |
Modernity and Success: Legitimating the Advertising Profession-I. |
| Miscellaneous information |
Ch. 10. |
| Title |
The Appropriation of Progress: Legitimating the Advertising Profession-II. |
| 506 0# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Open Access |
| Standardized terminology for access restriction |
Unrestricted online access |
| Source of term |
star |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Contains primary source material. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The book is a documentary and pictorial examination of American advertising from the Civil War to 1920. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00797762 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00797511 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States |
| General subdivision |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| General subdivision |
History. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
United States. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01204155 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
lcgft |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
local |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Project Muse. |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Project Muse. |
| Relator term |
distributor |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Studies in industry and society. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Book collections on Project MUSE. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Public note |
Full text available: |
| Uniform Resource Identifier |
<a href="https://muse.jhu.edu/book/72714/">https://muse.jhu.edu/book/72714/</a> |
