Managing customer value : creating quality and service that customers can see.
Material type:
TextPublication details: New york : Macmillan, 1994Edition: edDescription: 424 p. : ill ; cmISBN: 9780029110454 :Subject(s): quality of products evaluation -- consumer satisfaction evaluation
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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CUZ Harare Campus Open Shelf | HF 5415.157. G34 (Browse shelf(Opens below)) | Available | BK0002715 |
Total holds: 0
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| HF 5415.13. K64 Marketing management / | HF 5415.13 M36919 Retail marketing plans : | HF 5415.13 P38 Pespectives on strategic marketing management. | HF 5415.157. G34 Managing customer value : | HF 5415.2. B59 Marketing in the EEC. | HF 5415.32 S35 Consumer behavior. | HF5415.5.H293 The customer is king! / |
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