Electronic commerce : the strategic perspective / Richard T. Watson ... [and others].
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TextPublisher: [Global Text?], Distributor: BCcampus, BC Open Textbook Project Description: 1 online resource (92 pages)Subject(s): Electronic commerce -- TextbooksGenre/Form: Electronic books.LOC classification: HF5548.32 | W38 2013Online resources: BC Open Textbook Project Summary: "This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BCcampus website.
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| HF5548.2 .H89 2019 Self-learning and adaptive algorithms for business applications : | HF5548.32 .E26 2002 The economics of the Internet and E-commerce | HF5548.32 .O745 2003 Organizing the new industrial economy | HF5548.32 W38 2013 Electronic commerce : | HF5548.325.C6 I58 2018 Internet+ and electronic business in China : | HF5548.325.D44 D54 2006 The diffusion of e-commerce in developing economies | HF5548.37 .G87 2020 A practitioner's guide to data governance : |
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"This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BCcampus website.
Description based on version viewed on BCcampus OpenEd website; title from pdf title page.
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