Catholic University of Zimbabwe Library
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		Review of marketing research. Vol. 7 [electronic resource] / edited by Naresh K. Malhotra. by Malhotra, Naresh K. Series: Review of marketing researchMaterial type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2010Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2010. Place hold Add to cart (remove)
		Review of marketing research. Vol. 6 [electronic resource] / edited by Naresh K. Malhotra. by Malhotra, Naresh K. Series: Review of marketing researchMaterial type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2009. Place hold Add to cart (remove)
		Business-to-business brand management [electronic resource] : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside. by Glynn, Mark S \| Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 15.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, UK : JAI Press, 2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD69.B7 B875 2009. Place hold Add to cart (remove)
		New challenges to international marketing [electronic resource] / edited by Rudolf N. Sinkovics, Pervez N. Ghauri. by Sinkovics, Rudolf R, 1966- \| Ghauri, Pervez N, 1948-. Series: Advances in international marketing ; v. 20.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, c2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .N49 2009. Place hold Add to cart (remove)
		Tourism branding [electronic resource] / edited by Liping A. Cai, William C. Gartner, Ana María Munar. by Cai, Liping A \| Gartner, William C \| Munar, Anna Maria. Series: Bridging tourism theory and practice ; v. 1.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2009Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: TX911 .T68 2009. Place hold Add to cart (remove)
		Review of marketing research. Vol. 5 [electronic resource] / edited by Naresh K. Malhotra. by Malhotra, Naresh K. Series: Review of marketing researchMaterial type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2008Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2008. Place hold Add to cart (remove)
		Creating and managing superior customer value [electronic resource] / edited by Arch G. Woodside, Francesca Golfetto, Michael Gibbert. by Woodside, Arch G \| Golfetto, Francesca \| Gibbert, Michael. Series: Advances in business marketing and purchasing ; v. 14.Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: [Bingley, Eng.] : Emerald JAI, 2008Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.5 .C74 2008. Place hold Add to cart (remove)
		Review of marketing research. Vol. 4 [electronic resource] / edited by Naresh K. Malhotra. by Malhotra, Naresh K. Series: Review of marketing researchMaterial type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2008Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2008. Place hold Add to cart (remove)
		Product and market development for subsistence marketplaces [electronic resource] / edited by José Antonio Rosa, Madhubalan Viswanathan. by Rosa, José Antonio, 1955- \| Viswanathan, Madhu. Series: Advances in international management ; v. 20.Edition: 1st ed.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier/JAI, 2007Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.33.D44 P76 2007. Place hold Add to cart (remove)
		Review of marketing research. Vol. 3 [electronic resource] / edited by Naresh K. Malhotra. by Malhotra, Naresh K. Series: Review of marketing researchMaterial type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2007Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2007. Place hold Add to cart (remove)
		International marketing research [electronic resource] : opportunities and challenges in the 21st century / guest edited by Alex Rialp and Josep Rialp. by Rialp, Alex \| Rialp, Josep. Series: Advances in international marketing ; v. 17.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Oxford : Elsevier JAI, 2007Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .I58 2007. Place hold Add to cart (remove)
		Relationship between exporters and their foreign sales and marketing intermediaries [electronic resource] / guest edited by Carl Arthur Solberg. by Solberg, Carl Arthur. Series: Advances in international marketing ; v. 16.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Oxford : Elsevier JAI, 2006Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .R45 2006. Place hold Add to cart (remove)
		Review of marketing research. Vol. 2 [electronic resource] / edited by Naresh K. Malhotra. by Malhotra, Naresh K. Series: Review of marketing researchMaterial type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2005Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2005. Place hold Add to cart (remove)
		Managing product innovation [electronic resource] / edited by Arch G. Woodside. by Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 13.Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Publication details: Amsterdam ; Oxford : Elsevier JAI, 2005Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.153 .M335 2005. Place hold Add to cart (remove)
		Research on international service marketing [electronic resource] : a state of the art / guest edited by Pieter Pauwels and Ko de Ruyter. by Pauwels, Pieter \| Ruyter, Ko de. Series: Advances in international marketing ; v. 15.Edition: 1st ed.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier JAI, 2005Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD9980.5 .R47 2005. Place hold Add to cart (remove)
		Review of marketing research. Vol. 1 [electronic resource] / edited by Naresh K. Malhotra. by Malhotra, Naresh K. Series: Review of marketing researchMaterial type: Text; Format: available online ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2004Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2004. Place hold Add to cart (remove)
		Evaluating marketing actions and outcomes [electronic resource] / edited by Arch G. Woodside. by Woodside, Arch G. Series: Advances in business marketing and purchasing ; v. 12.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Oxford : Elsevier, 2003Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .E93 2003. Place hold Add to cart (remove)
		Reviving traditions in research on international market entry [electronic resource] / edited by Tiger Li. by Li, Tiger. Series: Advances in international marketing ; v. 14.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : JAI, 2003Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .R48 2003. Place hold Add to cart (remove)
		Essays by distinguished marketing scholars of the Society for Marketing Advances [electronic resource] / edited by Arch G. Woodside, Ellen M. Moore. by Woodside, Arch G \| Moore, Ellen M \| Society for Marketing Advances. Series: Advances in business marketing and purchasing ; v. 11.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; Boston : JAI, 2002Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .E87 2002. Place hold Add to cart (remove)
		Econometric models in marketing [electronic resource] / edited by P.H. Franses, A.L. Montgomery. by Franses, Philip Hans, 1963- \| Montgomery, A. (Alan). Series: Advances in econometrics ; v. 16.Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Amsterdam ; New York : JAI, 2002Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.122 .E29 2002. Place hold Add to cart (remove)