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Marketing management in Turkey / Selcen Ozturkcan, Elif YolbulanOkan.

by Ozturkcan, Selcen [editor.] | Yolbulan Okan, Elif [editor.].

Series: Marketing in emerging marketsMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.12.T9 M37 2018.

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Innovation and strategy / edited by Rajan Varadarajan, Satish Jayachandran.

by Varadarajan, Rajan [editor.] | Jayachandran, Satish [editor.].

Series: Review of marketing research ; v. 15.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.15 .I56 2018.

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Organizing marketing and sales : mastering contemporary B2B challenges / edited by Per Andersson, Bj�orn Axelsson and Christopher Rosenqvist.

by Andersson, Per, 1957- [editor.] | Axelsson, Bj�orn, 1948- [editor.] | Rosenqvist, Christopher [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .O74 2018.

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Market research methods in the sports industry / Neven �Seri�c, Jasenko Ljubica.

by �Seri�c, Neven [author.] | Ljubica, Jasenko [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: GV716 .S47 2018.

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The sustainable marketing concept in European SMEs : insights from the food & drink industry / edited by Edyta Rudawska.

by Rudawska, Edyta [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD2346.E9 S87 2018.

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Emotional appeals in advertising banking services / Emmanuel Mogaji.

by Mogaji, Emmanuel [editor.].

Series: Emerald pointsMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF6161.B2 E46 2018.

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Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / Pete Canalichio.

by Canalichio, Pete [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Other title: Expand, grow, thrive : five proven steps to turn good brands into global brands through the LASSO Method.Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .C36 2018.

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Genes, climate, and consumption culture : connecting the dots / Jagdish N. Sheth.

by Sheth, Jagdish N [author.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HB801 .G46 2017.

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Qualitative consumer research / edited by Russell W. Belk.

by Belk, Russell W [editor.].

Series: Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.32 .Q35 2017.

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Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles McIntyre, T.C. Melewar, Charles Dennis.

by McIntyre, Charles, 1955- [editor.] | Melewar, T. C [editor.] | Dennis, Charles [editor.].

Material type: Text Text; Format: available online remote; Literary form: Not fiction Publisher: Emerald Group Publishing Limited, Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .M85 2016.

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Making tough decisions well and badly [electronic resource] : framing, deciding, implementing, assessing / edited by Arch G. Woodside.

by Woodside, Arch G.

Series: Advances in business marketing & purchasing ; v. 24.Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Adult; Publication details: Bingley, U.K. : Emerald, 2016Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD30.23 .M35 2016.

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Marketing in and for a sustainable society [electronic resource] / edited by Naresh K. Malhotra.

by Malhotra, Naresh K.

Series: Review of marketing research ; v. 13Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2016Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415 .M37 2016.

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International marketing in the fast changing world [electronic resource] / edited by Barbara Sto<U+0308>ttinger, Bodo B. Schlegelmilch, Shaoming Zou.

by Sto<U+0308>ttinger, Barbara | Schlegelmilch, Bodo B | Zou, Shaoming.

Series: Advances in international marketing ; v. 26.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2015Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416 .I58 2015.

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Field guide to case study research in business-to-business marketing and purchasing [electronic resource] / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside.

by Woodside, Arch G | Pattinson, Hugh | Marshall, Roger.

Series: Advances in business marketing & purchasing ; v. 21.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2014Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1263 .F54 2014.

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International marketing in rapidly changing environments [electronic resource] / edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou.

by Jean, Ruey-Jer Bryan | Chiou, Jyh-Shen | Zou, Shaoming.

Series: Advances in international marketing ; v. 24.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2013Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF1416.6.D44 I58 2013.

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Deep knowledge of B2B relationships within and across borders [electronic resource] / edited by Arch G. Woodside, Roger Baxter.

by Woodside, Arch G | Baxter, Roger, 1944-.

Series: Advances in business marketing & purchasing ; v. 20.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2013Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HD58.7 .D44 2013.

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Review of marketing research. Vol. 10 [electronic resource] / edited by Naresh K. Malhotra.

by Malhotra, Naresh K.

Series: Review of marketing researchMaterial type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2013Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.2 .R48 2013.

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Visionary pricing [electronic resource] : reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.

by Smith, Gerald E | Nimer, Dan.

Series: Advances in business marketing & purchasing ; v. 19.Material type: Text Text; Format: available online remote festschrift ; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5416.5 .V57 2012.

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Business-to-business marketing management [electronic resource] : strategies, cases, and solutions / edited by Mark S. Glynn, Arch G. Woodside.

by Glynn, Mark S | Woodside, Arch G.

Series: Advances in business marketing & purchasing ; v. 18.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.13 .B87 2012.

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Interdisciplinary approaches to product design, innovation, & branding in international marketing [electronic resource] / edited by K. Scott Swan, Shaoming Zou.

by Swan, K. Scott | Zou, Shaoming.

Series: Advances in international marketing ; v. 23.Material type: Text Text; Format: available online remote; Literary form: Not fiction Publication details: Bingley, U.K. : Emerald, 2012Other title: Interdisciplinary approaches to product design, innovation, and branding in international marketing.Online access: Click here to access online Availability: Items available for loan: Digital Library (1) Call number: HF5415.1255 .I58 2012.

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